Product Planning

I used the background as a cover.
I made two circles on top and bottom of squares.
I used the logo and the bar code to complete the print of the can making.

Logo pattern

I made patterns by colors.
I made the fire as background for a symbol.
I made the name in two colors.

Pattern

Business card

The background color matches the logo.
I used the logo for the card.
I added the extra to complete the card.

Logo design

I got an image of an eye .

I traced around the eye and made the colors.

The logo matches the eye.

Favorite Logos

I like the new style for the logo.

I like how the D is pealing.

I like the way how the stripes are turned around.

I like how the words show the characters.

Logo

I used the circles to make the logo.
I used the pen shaped tool on the circle.
I made the blur for shadows.

Halloween Poster

Halloween Text

1. I put the clipping masks to make it 3D cartoon.
2. I used lines and ellipse for web.
3. I got bats and spiders from Google images.

Pollution advertisement

1.I used the old water pollution project to make the new advertisement.
2.I moved the tear for the quotes.
3.I changed the size of the quotes.

WOOF

1.I did my best on the fur and nose.
2. Under the words are the shadows.

Lyric Typo

1. I used one of the quotes of the song to show it's morals.
2. I designed it like a stop sign to show the expression.
3.I wrote the artist's name to show who made the song.

One Word Typo

I rotate the G and put it on the top and rotate the t and put it on the bottom to make the shape.
I put the letters in order but in different ways.
I made the letters gradient to symbolize the ghost.

Color Theory Worksheet

Please read the materials listed below and answer the following questions:

• Color Theory Intro: http://www.nhsdesigns.com/graphic/color/index.php
• Color Wheel: http://www.nhsdesigns.com/graphic/color/color-wheel.php
• Color Combinations: http://www.nhsdesigns.com/graphic/color/color-combos.php
• Tints, Shades & Neutrals: http://www.nhsdesigns.com/graphic/color/tints_shades_neutrals.php
• Emotional Content: http://www.nhsdesigns.com/graphic/color/emotional-content.php
• Color Meaning: http://www.color-wheel-pro.com/color-meaning.html
• Color Physiology:  http://www.webdesign.org/web-design-basics/color-theory/color-psychology-quick-reference-cards.13826.html

Please type out answers in complete sentences.  You may paraphrase.  Please do NOT copy and paste definitions. 

1. Define hue: changes a color to another.
2. Define value: measurement of the light or the dark of the color
3. Define saturation: tough equivalent to brightness
4. How many colors are available on our computers? There are 7 colors in our computer.
5. Define secondary color: 2 primary colors mixed together.
6. Define tertiary color: a primary with an extra secondary.
7. Define complementary colors: The 2 colors which sit opposite of each other on the color wheel.
8. What are the primary colors in Photoshop? Red, green, and blue.
9. What are the secondary colors in Photoshop? Cyan, magenta, and yellow.
10. Define subtractive color model:  mix 3 secondary colors.
11. Define additive color model: mix 3 primary colors.
12. Is RGB additive or subtractive? Additive.
13. Is CMYK additive or subtractive? Subtractive.
14. What is the RGB color model used for? Screen.
15. What is the CMYK color model used for? Press.
16. Define analogous colors: Colors which set next to each other on the color wheel.
17. Define tint: color which been added to pure white.
18. Define shade: color which been added to a pure color.
19. Define neutral: the combination of complementary color.
20. What can be said in general about warm colors? It is red or orange.
21. What can be said in general about cool colors? It is blue.
22. What color is associated with stability? Brown.
23. What color symbolizes royalty? Purple.
24. What is the color of cleanliness? White.
25. What color symbolizes freshness? Green.
26. Which colors are associated with joy? Orange and yellow.
27. What color symbolizes passion and danger? Red.
28. Dark red is associated with: vigor, rage and anger.
29. Reddish-brown is associated with: Harvest and fall.
30. Dark orange is associated with: deceit and distrust.
31. Gold is associated with: wisdom and wealth.
32. Yellow is associated with: the color of sunshine.
33. Dark green is associated with: ambition, greed, and jealousy.
34. Olive green is associated with: the traditional color of peace.
35. Light blue is associated with: health, healing, and tranquility.
36.  Dark purple is associated with: gloom and sad feelings.
37. Why is the use of color important in graphic Design? To  set a mood of anything.

Typo Quotes

 The reason I emphasize while because it talks about what you are while it happens.

Typo

Glyph Monster

1. I rotate the words to make the style.
2. I re-size the letters to make the parts.
3.I used the letters to make the glyph.

Typography Worksheet

Typography Worksheet: Use the links below to complete the worksheet. 

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. Ascender line: the imaginary line which determines the height of ascenders.
2. Base line: the imaginary line on which all characters rest.
3. Ascender height: the x-height plus the height of the ascending stroke.
4. Cap height: the height of capital letters.
5. Descender: the stroke of a letter which dips below the base line, as in the letters g and j.
6. Ascender: the stroke of a letter which rises above the mean line, as in the letters d, f and k.
7.  X-height: the distance between the flat top and bottom of a lower case letter which has no ascender or descender, such as x.
8. Cap line: the imaginary line which determines the height of capital letters.
9. Mean line: the imaginary line which determines the height of lowercase letters.
10.  Descender line: the imaginary line which defines the bottom reach of descenders.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: The serif font below, New Bodoni DT, also has many weight variants.
Define Sans-Serif: The sans-serif font Futura below has a vast type family.
When do you use Antique Fonts? Can be used to evoke a period feel.
At most how many words should be Decorative Fonts at a time? Three words at a time.
What does a script font resemble? Handwriting.
Why use Symbol Fonts? Symbol fonts are composed of graphic icons to provide embellishments to text.

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography:
Why do designers need a solid foundation in typography?
Kerning: the space located between individual letters of a word.
Leading: the space between the lines of text.
Tracking: type of alignment creates perfect alignment on both the left and right margins without regard for the actual characters.

When do you use Center Alignment? Used to draw attention and is used a majority of the time for Headlines or Titles.
When do you use Right Alignment? A clean crisp professional look and is used quite a bit for corporate business letters, return address labels, business cards and a variety of other applications where a formal style of alignment is needed.
When do you use Justified Alignment?  usually reserved for newspaper print and body text for textbooks, and is more difficult to work with.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered, good styling, and bad styling?   Why? Good typography, especially within body copy, often passes unnoticed as the information leaps from the page quickly and cleanly. Conversely, bad typography is memorable and intrusive.
What is legibility? The quality of being clear enough to read.
Type size smaller than 7pt is: difficult to read and type
Type size smaller than 3pts is: utterly illegible.
Type range for legible type is: set solid
What size do you use for long passages? Between 8pt and 14pt
What case do we use for Body? Copy forms the main bulk of any text.
What is measure? Means the width of the text column.
What can you tell me about Ranged/Ragged Edges? Which the text is aligned to the left-hand margin, is most common, legible and aesthetically pleasing. Hard to read at speed because the eye struggles to find the start of each new line.

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used as images? Summarize what you see.
Typographic illustration, Christmas Tree, T, Hand-Drawn Letters, Seasonal Moods, The dense texture, A single line of text, and Convincing typographic portraits.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? So that people won’t read the wrong message

What are the two most important things to remember? 1.Type is on the page to serve the text. It should make the words easy to read and provide a suitable background. 2.   There are no good and bad typefaces, there are appropriate and inappropriate typefaces.

What is appropriate? What do you have to consider?

1. If your business is one that needs to be taken seriously, such as banking, don't choose a whimsical typeface such as University Roman or you'll lose credibility.

2. With that in mind, we get to the key to choosing the best typeface for the job.

Tell me the rules:  (there are 10)

11.       Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, type size, and leading for all your body copy.

22.       Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size. Example: If you're using 10 point type, use 12 point leading. Automatic line height will do this for you--never use less than this or your text will be cramped and hard to read.

33.       Don't make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.

44.       Make paragraph beginnings clear. Use either an indent or block style for paragraphs. Don't use both. Don't use neither, either.

55.       Use only one space after a period, not two.

66.       Don't justify text unless you have to. If you justify text you must use hyphenation.

77.       Don't underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.

88.       Use italics instead of underlines.

99.       Don't set long blocks of text in italics, bold, or all caps because they're harder to read.

110.   Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they're looking for.

Tear drop

1.I used the gradients for the colors.
2.I used pathfinders for the shades and circle.
3. the hardest was the spot.

The land.

                                        I used the rectangle blue for the sky and green for the grass.
                                        I used the stars yellow for the sun and green for the leaves on trees.
                                        I used the rounded rectangle tool for the barks of the trees.

Pen Tool Pracitce

Simple shapes

I have used the spiral tool to design the hair.
I have used the clipping mask to cut out the basketball.
I used the transparency for the basket ball.

Elements of Design

Elements of Design

The Elements of Graphic Design: The elements of graphic design are used, and often combined, to create graphic works. They should not be confused with principles of design, such as balance and white space, but rather components such as color, type and images. Presented here is a list of the most commonly used elements in graphic design.

 

Shapes

From ancient pictographs to modern logos, shapes are at the root of design. They are used to establish layouts, create patterns, and build countless elements on the page. With graphics software such as Illustrator, creating and manipulating shapes is easier than ever, giving designers the freedom to create them at will.

 

Lines

Lines are used to divide space, direct the eye, and create forms. At the most basic level, straight lines are found in layouts to separate content, such as in magazine, newspaper, and website designs. This can of course go much further, with curved, dotted, and zigzag lines used as the defining elements on a page and as the basis for illustrations and graphics. Often, lines will be implied, meaning other elements of design will follow the path of line, such as type on a curve.

Color

Color is an interesting element of graphic design because it can be applied to any other element, changing it dramatically. It can be used to make an image stand out, to show linked text on a website, and to evoke emotion. Graphic designers should combine their experience with color with an understanding of color theory.

Type

Type, of course, is all around us. In graphic design, the goal is to not to just place some text on a page, but rather to understand and use it effectively for communication. Choice of fonts (typefaces), size, alignment, color, and spacing all come into play. Type can be taken further by using it to create shapes and images.

Art, Illustration & Photography

A powerful image can make or break a design. Photographs, illustrations and artwork are used to tell stories, support ideas, and grab the audience's attention, so the selection is important. Graphic designers can create this work on their own, commission an artist or photographer, or purchase it at all price levels on many websites.

Texture

Texture can refer to the actual surface of a design or to the visual appearance of a design. In the first case, the audience can actually feel the texture, making it unique from the other elements of design. Selection of paper and materials in package design can affect actual texture. In the second case, texture is implied through the style of design. Rich, layered graphics can create visual texture that mirrors actual texture.